Bargaining and two-sided markets: the case of Global Distribution Systems (GDS) in Travelport’s acquisition of Worldspan
نویسنده
چکیده
As emphasised in a series of recent articles (2), the two(or multi-)sided nature of a market should explicitly be considered in evaluating the existence and magnitude of possible anti-competitive effects. However, the relevance of the two-sided nature of markets depends on at least two elements: (i) indirect network externalities and (ii) pattern of subscription (‘homing’) to the platform. Under specific circumstances, in particular when indirect network effects are negligible, the standard ‘one-sided’ analysis of each side of the platform in isolation provides a simpler analytical framework and a reliable proxy.
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